Are all women conferences worth the time? I have been asked this question on a number of occasions from female executives I have the honor of working with and some young up and coming female executives.
My answer is YES! Attend as many as you can.
I have heard the argument that women get pumped up at these events only to be let down once they return to the daily grind at their place of employment. If this describes you, then I am suggesting you are not going to the event prepared to make it count.
I recommend five actions for making the most of the conference. In view of keeping this short, I am going to address briefly three of those activities. The three actions are:
First, make sure you know why you are going. Is the theme of the event salient to your development?
Second, connect! Ensure you walk away from the event with a hand full of business cards, not a draw full. The hand full of cards is from those you connected with and fully intend to follow-up with—a call, a meeting, lunch, something. The success is not in the number of cards you collect. It is in the number of follow-up conversations, and or meetings you have as a result of attending the conference.
Third, learn something you can put to use immediately. Most conferences are full of information. Do not make the attempt at putting all of the information to use. It may be more than frustrating. Take the one or two ideas that resonate with you and put it into action.
Going to conferences, regardless if it is a women's only or not, for the sake of going can be an expensive hobby. Know why you are going. Make connections and learn something you can use immediately.
There are other reasons for attending women's only events. If you want more on the subject feel free to reach out, [email protected], and we can have the discussion.
|