Our Strength is Our Expertise

Lead and Grow with Fortitude

Luciana Nuñez, ICF-PCC


Luciana’s 20 years of international experience as a Leader and CEO give her a first-hand understanding of the pressures, challenges and exhilaration of leading a business. She built her executive experience in CPG, Tech and Healthcare at Fortune 500 companies such as Danone, Bayer and Roche. She is a well rounded executive with experience in the US, Europe, Asia and Latin America.

Luciana is down-to-earth, inspiring and results oriented – and her coaching style is rooted in trust; combining both empathy and challenge. Luciana works with her clients to design purposeful business strategies and team cultures that enable extraordinary business results.

During her executive career, Luciana established herself as a charismatic leader with a proven track record of exceeding business goals and building teams that consistently perform beyond expectations. In her latest executive role as General Manager of the Essential Dairy and Plant-Based business at Danone, she was responsible for a >$250 million P&L and portfolio of brands growing high double digits at ~20x the speed of the category. In this role, Luciana led cross-functional teams in developing laser-focused strategies that landed effectively in the marketplace by integrating marketing, sales, innovation and opps.

In her previous role as CEO of Danone Early Life Nutrition in the United States, Luciana led the creation of a disruptive tech start-up business model focused on digital health services and nutritional products, designed in co- creation with start-up incubators out of New York. Additionally, she spearheaded the creation of a public- private coalition of companies and stakeholders that committed to improve parental leave policies, which which ultimately was recognized by the United Nations as a best-in-class example of shared values partnership.

As a Board Member, Luciana works with entrepreneurs and start-ups through coaching, business mentorship and investment. She believes that the future of the world’s economy is in the hands of disruptive, visionary business leaders.

Luciana’s passion for people growth and development allowed her to be known as a strong mentor and coach, and she spends time privately mentoring first generation College students to help them build a successful journey from the start. She has also created and sponsored a number of Diversity and Inclusion programs to drive meaningful progress by aligning business performance goals with specific plans that elevate diverse leaders to achieve concrete impact and outcomes.

Having lived and worked in multiple continents, Luciana thrives in diverse cross-cultural contexts. She is a Sommelière, an art lover and annual competitor in Spartan obstacle course endurance races.

Education, Qualifications, Professional Memberships

  • Certified Coach Level 2/2, Columbia University, New York
  • Member of the International Coaching Federation (ICF); PCC certification in process
  • IMD Lausanne, High Performance Leadership
  • Tools / certifications: ICF Inclusion Coaching Certification; Hogan, DISC, MBTI, EQ-i 2.0, Self-Limiting Belief Coach Certification, Design your Work / Life, Coaching the Childhood Story
  • Mentor Coach, America Needs You (ANY) and Summit

Fluent in English and Spanish; proficient in French, Italian, Portuguese